Advertising policy in life science marketing

Advertising can be considered as any paid form of non personal presentation of any idea, thoughts and many more by one particular sponsor. The practice of using advertising got started from the very early stage of human history. When people started thinking about business they started to promote their business line and started to expand out box thinking capability. Although, this advertising is mainly used by the business organizations and many other private firms, other nonprofit organization started this advertising strategy to keep informing people about their function and advantage to keep them in the market. From the aspect of majority only advertising can inform people about any product and can persuade customer how to make contact with that product and how to sell this product or service.

Here in life science marketing, advertising has some steps to follow in terms of making the advertising perfect and the ultimate message to reach the customer. So there will be some basic requirements or objective before creating this advertising.

— Before preparing any advertisements, it must go through with the previous decisions as on which market segment it is going to follow and target on. Along with this advertisement should bear the whole message of one product and should do the total marketing program.
— There will be some specific objective of advertising where life science marketing manager will achieve a specific target audience within a specific period of time.
— Advertising should be classified to certain classes where advertising go perfections. Like – inform, persuade, reminder.
— Informative advertising will be for those products which are actually emerging into those markets which are fully new and need to create concern about those products which is totally prepared for newer customers. Actually any new product penetrating the market should get started with informative advertising.
— Persuasive advertising gets its importance as the competition rises. This kind of advertising creates brand preference and creates a encouragement toward your brand. This advertising message creates customers preference and a build a strong positive idea about any product attribute.
— Comparative advertising come after the persuasive advertising policy where customer got perfect idea about the both own and competitor’s product. Here any business organization directly or indirectly compares its product attributes with the competitor’s brand. This kind of comparative advertising has been mostly used for soft drinks, soap and in other many products.
— Reminder advertising is important for mature products where it helps to maintain customer relationships. It is quiet important or significant that business product should keep its product on customer’s sight. Out of sight means that product is out of mind of customers. So always for mature products it needs to create reminder advertising. It is quiet common that with the effort and expense of advertisement good will can be build with this product but sustaining its good will is the main task of that marketer. It is actually quiet common during off seasons or any kind of those moments where customer will get that product available during this time and many more to keep them in touch.