Search engine optimization comprises of On Page Optimization and Off Page Optimization. As of now Off Page optimization has higher significance than On Page optimization for search engines like Google, Yahoo & MSN. What is Off Page Optimization? • Improving Link Popularity • Using keyword rich anchor text • Improving Google PR what is Link Popularity & why is it required? Link Popularity is defined…

It was just yesterday that an old friend of mine got in touch with me by Goggling my first and last name. He found all sorts of articles, which mentioned my name, including my own website as #1. This reminded me of a client I had who was nowhere to be seen when you goggled their name. This was a huge problem since they were…

A high percentage of #1 ranked Web pages on Google don’t contain the queried search term in the body text or in the META tags. How can that be? The answer is: These top ranked Web pages have high link popularity and a good PageRank(tm).In our new series we’re going to tell you how to obtain high link popularity and a good PageRank so that…