Deepak Kamani – Foraying into Floriculture with High Quality Roses
Flowers play an important role everywhere in the world in people’s lives. Birthdays, wedding ceremonies, Valentine’s Day, funeral or Christmas, flowers assume an important role in people’s life.
Floriculture is the art and science of growing of flowers and foliage plants in greenhouses and/or in fields. Thousand different varieties of flowers and foliage are grown across the world. Deepak Kamani Business Tycoon was interested in floriculture after investing in establishing his hospitality business.
Deepak Kamani is the chairman of the Zuri Group Global and has hotels in India, Kenya and UK. Cut flowers include such crops as roses, freesia, alstromeria and snapdragons. Some of the favorite flowering potted plants that are available year-round are African violets, orchids, cyclamen and potmums (potted Chrysanthemums).
In the fast changing world, there is a growing demand for flowers, especially roses. There are over 100 species of roses available in the market and they are used as ornamental plants grown for their flowers in the garden and sometimes indoors.
Roses also find used in commercial perfumery and commercial cut flower crops. They also have mild medicinal uses and are used in making ‘Gulkand’, a sweet edible heat alleviating food.
Deepak Kamani Roses Business is successfully catering to many countries across the globe. The Zuri Group Floriculture led by Deepak Kamani won the prestigious “Gold Award” at the Chelsea Flower Show in London.
The Zuri Group Floriculture owns 150 acres of land in Kenya which has two rose farms. They export over a 100 million roses to the UK, Middle East and Holland. Employing over 1600 employees, the Primarosa Flowers Ltd a division of Zuri Group is a market leader in high quality roses.
Deepak Kamani Entrepreneur says that the roses grown by the Zuri group are the showpiece of the world renowned Kenya floricultural industry. We are trying to expand our business to other parts of African countries besides Kenya.
Kenya and Ethiopia are the two countriess in Africa that lead in growing of roses. The infrastructure in Kenya has improved floriculture significantly and has attracted investors like the Zuri Group Global. The Kenyan technology, telecommunications, banking and services sectors are all endowed and support the flower industry. There is an anticipated 5% growth every year for the next five years in demand for flowers. All you need to grow flowers is the sun, water and technology. Floriculture is a lucrative business, says Deepak Kamani. He intends to grow the business further through expansion plans.
The Zuri Group Global led by Deepak Kamani from Kenya is also expanding its wind energy business in India and geo-thermal energy business in Kenya. The Zuri Group is a multinational conglomerate with multiple business interests spread across Asia Africa and Europe and has forayed into asset management in a significant way, to further gain foothold in the Indian hospitality market.