DRI DUCK Makes A Grand Entrance Into Online Retail With Work Jackets And Performance Apparel
DRI DUCK is an emerging and brand-focused apparel designer in its fifth year serving working men and women with tough and rugged work and life wear, now reaching out to shoppers with their new online store. They design garments that keep pace with a demanding lifestyle both on and off the job. DRI DUCK continues to raise the industry bar through their dedication to continuous innovation and product development. A what s next mentality breeds a culture of creativity and advancement. This, coupled with a commitment to quality, provides the formula for success for this young company, now taking a keen interest in socializing their brand online and exposing it to young workers with the intention of shifting the way work wear is perceived today. This self-imposed challenge begs the question does tough and rugged have to be stiff and uncomfortable? The answer is rhetorical, according to President, Dave Reid. Our work wear is rugged and designed to be that way, it just also happens to have a worn-in comfort you can t find in other work jackets, said Reid.
DRI DUCK takes a stand with higher quality and craftsmanship in garments that are both tough and durable but designed for comfort and flexibility in the most demanding places. They intend to stir things up, knowing that DRI DUCK jackets just feel better. The difference is quality and comfort, and the result is better fit and performance. DRI DUCK makes the claim that you can have a comfortable fit and feel in a performance tested shell that shields the rigors of America s toughest jobs.
DRI DUCK stitches technical craftsmanship into each garment, giving each the extra ruggedness and durability that the toughest jobs demand. At the center of the line is DRI DUCK s trademark Cheyenne jacket. Its name conjures images of the rugged Rocky Mountains, and the Cheyenne has the fundamental, rugged essentials that living and working in the great outdoors demands. It embodies the worn-in comfort that is a DRI DUCK staple, but its hearty design with reinforcement in every stitch is the very definition of today s work wear. According to DRI DUCK, you can have it all — comfort, fit and toughness in a 12-ounce quarry washed boulder cloth canvas with diamond quilted brushed tricot lined body and hood, featuring a heavy duty metal zipper with trademark DRI DUCK puller, rib knit cuffs and waistband with spandex, inside cell phone and patch pockets with snap closure, and articulated elbows in a full range of sizes. From hunting and camping to fishing and hiking, the avid outdoorsman with a day job will find all the essentials, including an affinity line of REALTREE® camouflage gear in a full range of camo patterns.
DRI DUCK is the next generation of work wear, showing excellence in craftsmanship and technology, proving that every stitch as a purpose. They say work hard and live life and tout worn-in comfort for all their quality lines including: DDX performance apparel, Sawtooth workwear, Nano-fleece and waterproof jackets, Organics apparel and Authentic Wildlife Series headwear.
CATHY GROVES is vice president of marketing for DRI-DUCK Traders and also serves as vice president of marketing for a series of other companies owned by Design Resources Inc. Groves has more than 28 years of experience in the apparel industry. More information about DRI-DUCK Traders visit — http://www.driducktraders.com/catalog/categories.aspx?ParentID=42
