Pick a Printer that Packs a Punch

In the world of business, professionalism is everything and perceived levels can literally make or break a business deal or relationship. It’s important, therefore, that everything has a professional gleam — from an organisations website to any printed business materials produced and distributed. This is particularly prevalent when trying to attract new customers as business correspondence that looks smart and sleek hints at an air of proficiency and expertise that will stand you in good stead throughout all future transactions. You could say it pays to inject a little professionalism into your print.

Getting the right equipment is easy if you begin by establishing exactly what your requirements are. Do you need to print large quantities at high speeds? Perhaps you need to reproduce high quality graphics quickly and easily. Whatever the scenario, let your printer deliver whatever your business demands.

The first question you should ask is whether you need a colour printer. If all your materials are produced in mono then chances are a black and white printer will satisfy your business needs. It is also wise to think of the long term future and whether it is likely your printing specifications will change over time.

Another main factor to ponder is whether you need an inkjet or laser printer. Inkjet printers do as their name suggests and use inks to product text and images whereas laser printers use the same toner as photocopiers and fax machines. You will find you can achieve a higher resolution with laser printers which is particularly useful if you need to print precise and intricate fonts and designs.

Generally speaking laser printers operate at higher speeds and are capable of handling higher volume printing. If you need to print lots of documents every day a laser printer is a quick and easy means of doing so.

Speciality needs are catered for too so don’t fear if your business is a little more demanding than the norm. Large format business printers are ideal for the needs of graphic design or in-house marketing and you really can tailor your printed materials to your customers needs.

If your business keeps you on the go make sure your printer keeps up. Have a look at the mobile printer options available and make every minute count by printing professional quality documents, whether in the office or on the move. If photography’s your thing then you may be interested in a specialised photo inkjet printer which gives you the flexibility of being able to print with or without a PC — you can either plug-in to a PC or simply work from USB. Whichever option suits you best you can be sure high quality photo prints will be yours in a jiffy.

Investigate the options offered by business printers and see what a difference they can make to your business success.

Adam Singleton writes on a number of topics on behalf of a digital marketing agency and a variety of clients. As such, this article is to be considered a professional piece with business interests in mind.