Tips on accomplishing efficient PPC ads

In the current post I shall speak about several of the general things, that are required for creating more efficient Pay Per Click ads. With more efficient I mean an ad that brings higher number of conversions for your site for less dollars spent.

Click here and Pay Per Click

Without a doubt the message click here is a within each web ad. Even so, it is important that we do not go overboard and turn it into the primary aim of the ad, especially when we are talking about PPC. In the other kinds of internet ads it isn’t too bad to desire to get as many as possible clicks, because you’ve paid for a certain amount of pageviews or time. But in Pay Per Click, you are paying for every click, so you don’t need unnecessary clicks.

Which clicks are the unnecessary ones?

We may say that all clicks are made from visitors, that aren’t going to execute the desired from you task (for example a subscription, a sale, looking around your site or weblog, or another action) are unnecessary.

I still don’t get it, why are those clicks unnecessary?

Attracting the appropriate clicks is important in order to achieve an efficient Pay Per Click ad campaign. If you do not get the proper users your PPC ad will be pointless. On the other hand you attract everyone, you will accomplish your goal, but you will pay much more dollars.

How to get the correct clicks?

• Advertise in web sites with users that are most likely to make the desired task.
• Make use of the text of the ad to make clear what exactly you expect the visitor to do, after he/she clicks on the ad. This way, the users who don’t want to do it, will most likely not click on the ad. If you supply information that is very slim, many visitors will click just to know more. This may look like a good idea, but there is no need to attract people that will only take a look around and not execute the desired action.

Here are more useful advices for efficient Pay Per Click ads

• Have a nice landing page. This is the page people land after they click on the ad. It should drive the visitors to the goal and also should contain the stuff visitors are expecting to find. For instance it is an error to advertise a product, and the landing page to be your index page. This way a big amount of the people will go away soon after they arrive.
• Take the time to make the right ad description. It is always a good idea for it to include a call to action. Another tip is to use power words and also to clear the avoidable words.