To accurately understand the concept

The concept of market segmentation of the food and beverage industry Food and beverage companies to the consumers of the food and beverage market, according to one or several factors distinguish between consumer demand after the distinction in one or several aspects of the same characteristics, so that food and beverage companies with the appropriate marketing mix to meet needs of different consumers groups. To accurately understand the concept of food and beverage market segmentation, with particular emphasis on the following points: (1) the different segments of the market on behalf of different food and beverage consumer group, that different food and beverage sub-market. Each sub-market consumers need to have a homogeneous, they need roughly the same features; needs between different sub-markets with significant heterogeneity characteristics. (2) The food and beverage market segmentation by certain factors, therefore, select the appropriate subdivision factor is key catering enterprises market segmentation. (3) The food and beverage market segmentation is the division of catering customer needs, market segments just the process or means, prepared according to the result of the breakdown of the marketing mix to meet the needs of consumers, is the breakdown of the fundamental purpose. Therefore, market segments must have the actual marketing sense.Shenzhen toilet theme restaurant popular young man sitting on toilet fancy meal King Garden Hotel Guangzhou A hotel out of the «twins» invoice Tax officials: This is a clone the false invoices newspaper, December 4 «I Datong Road, a hotel after dinner, the hotel staff went on the two invoices with the same number.» This afternoon, Ms. Wong scored for the people the newspaper hotline about such a strange thing. Couple of days ago, the public her Datong Road home and restaurant dining. After dinner, the hotel staff out two exactly the same invoice. «I ask for an invoice to reimburse part of the food and beverage charges, but did not notice the other gave out this old invoice queries associated.» Ms. Wong took two invoices code, invoice number and password are the same of $ 10 the invoice, but the hotel staff said these invoices are obtained from the Local Taxation Bureau, is certainly true, so I especially want to know the ´twins´ invoice in the end is true or false? «Subsequently, the reporter of the invoice queries associated the inquiries telephone call, the phone prompts true invoice. A staff member of the Local Taxation Bureau explained: this the old query associated invoice has been canceled, introduced from November 1 Duijiang invoice. These clones invoices are false, many lawless elements in accordance with a true invoice, making a lot of the same invoice code, invoice number and password of false invoices to reap benefits, a more serious nature.ST Pearl River subsidiary intends to 20 million yuan to acquire a 100% equity interest of the Baroque hotel

WASHINGTON Galaxy Hotel, Shanghai is targeting advanced goals, persist in innovation, strengthening management, and promote efficiency, the past three years, will be an ordinary state-owned enterprises have caused a four-star business travel hotel can compete with advanced foreign hotel. Galaxy Hotel Shanghai Jin Jiang International (Group) four-star hotel under the command of a state-owned enterprise reform, the Galaxy Hotel combined with the actual actively explore the road of international management of state-owned enterprises, the introduction of advanced international management concept. Hotel to recruit expatriate management experts served as Resident Manager, actively with the international standards, emphasizing one´s potential, maximize employee initiative, through job training, cross-training and other forms of culture one post and more complex talent can take a variety of measures improve service quality, expanding the the Galaxy brand influence, to create a leading peer-art operating results. In three years, the business profits rose from 33.05 million yuan in 1999 to 63.23 million yuan in 2002. Aoyuan Golf Hotel Guangzhou Hong Kong free exercise price was reduced to three percent, the local hotel playing a «price war» Yesterday (8th), the reporter learned from a number of travel agencies, a time when the off-season tour price dropped to its lowest. The moment the Hong Kong Convention and Exhibition season, but in the financial crisis and the attack of the flu outbreak, the Hong Kong hotel occupancy rate has plummeted, playing the «price war». Recent urban Hong Kong hotel group price halved, 4-star hotel is only 300 yuan a night, the New Territories Hotel even fire-sale of 150 yuan a night over customers. The ticket prices are also great diving, to the free exercise price fell by two to three percent. «Ctrip official told reporters. Reporters learned from Ctrip offer 2500 yuan last year, the 4th Hong Kong Visit the moment starts at around $ 1700. Bai Cheng travel network of the Huayuan International Travel offer to count star hotel, 3 nights 4 days free exercise of only 1,800 yuan. (Reporter Ren-fen)Given valuable advice in the guest´s departure