5 Top Tips to make the most out of your Small Business Facebook Page
Before you even read these tips, take a look around Facebook, think about the links you click through the most on your newsfeed, and the content YOU value the most. It’s pretty likely your fans will feel the same way.
1. Update your page regularly & keep it looking pretty!
Search engines love new content – and so do your readers. After all, your Facebook page gives you the opportunity to showcase your business + your strengths to numerous potential customers. Aim to update your page frequently (the best would be twice a day, but at the minimum, at least a couple of times a week). Don’t forget, the more frequently you post updates, the more chance you have of popping up in your reader’s news feeds!
To keep your page looking good, why not take advantage of the maximum size profile picture (200 x 600px)?
2. Create & share great content
The power of great content is true also for Facebook (and, indeed, social media in general). Funnily enough, your fans probably aren’t interested in what you ate for breakfast… They may, however, appreciate a cool link, a snippet of information, or an update on a new product your business is offering. Innocent smoothies are certainly top of the class here.
Don’t forget a call to action – these can be incorporated not only into your day-to-day Facebook posts, but also your “Info” page.
3. Give incentives for readers to become fans and get involved..
Why should I join your Facebook group? Because I like your company, or because you offer the latest news, insider information and advice, or product giveaways/ discount codes? Hopefully both.
If you’re smart, you can easily create debate around your products – so fans are not just passive consumers – but become active evangelists. You can start with the simplest of questions, such as “Which is your favourite product and why?”.
After this, the sky is the limit – have a look at the Graze fan page for examples of consumers as active ambassadors.
4. Promote your Facebook page
Ensure everyone is aware of your presence on Facebook! You can add a link from your website, blog, in your e-mail tag, an image on promotional materials such as leaflets…
Don’t be afraid to send out a direct e-mail to clients, suggesting they become a fan. Of course, be sure to tell them why. For the latest news, special discounts, to join your special community?
Have a look around the Art Division website, and check out all the easily clickable Facebook icons.
5. Interact with your community
So, you’ve reached your target number of fans – perhaps you even have a few hundred. This is just the beginning.
78% of consumers trust peer recommendations, and only 14% trust advertisements. Your Facebook page can be the perfect opportunity to build trust and interact with not only current customers, but also potential ones. Put the time in, reply to fans comments with a personal touch whenever you can – after all, they’ve gone to the trouble of writing to you and getting in touch. Have a look at the Nakd Wholefoods fan page for some great examples.
Remember, we are currently living the Social Media Revolution – if Facebook was a country, it would be the world’s 3rdlargest. Managing your online community has never been as important – so why not make the most of your Facebook fan page — a free and highly effective marketing tool? Join Art Division’s page here: www.facebook.com/artdivision
Still need convincing? Check out the Social Media Revolution video on YouTube
by Kate Richards
