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Bespoke Web Design for Tailored Solutions

Author: arjun352  |  Category: Web Design
Published: January 21, 2011

Every company has its own feel. That is the basic philosophy behind all successful bespoke web design. The idea is to carry that feel through from the “real world”, where the company’s branding and actions take place to the online world, which as we all know is now pretty much a forum for advertising and selling rival products.

Here’s the thing. At bottom, every single website that sells the same thing as your rivals is identical. If you sell jeans, say, then every website in the world that also sells jeans is two things: one, it is your competitor; and two: it is exactly the same as you. Functionally, that is. It, like your site, is a website that sells jeans. People log on to it and they buy jeans. You can dress that up however you like, but underneath it is all the same. So the only way to make it look different enough, that people will choose and use your web site over an identical site selling the same things, is good bespoke web design.

Bespoke Web Design makes websites that do the same basic things – sell your products and services, update your current availabilities and report out to any other online places where your information needs to go – but appear to be highly individual. In a place like the web, where everything is really homogenous (all sites are selling stuff, so the only difference is in what they are selling), the appearance of individuality is extremely important. It is what convinces a customer to buy from you, when they find you, rather than continuing to look around.

Bespoke web design does this by making your site stand out from the crowd. Your website becomes an online extension of the personality and ethos of your company. People using the site get a real feel for who you are and what you do as well as what you sell. When a customer is given a feel of who you are and what you do and why, then he or she is likely to make his or choice more correctly. This is the basis of all decisions to buy. Purchasing is about image and people like to buy stuff that seems to fit with the image they want to portray. Bespoke web design, by making your site speak about the image you portray, as a company allows your customers to work out if your image is the image they actually want.

As more and more websites appear every day, all selling things, it is an absolute guaranteed given that whatever you sell is being sold right now and in the United Kingdom alone by hundreds if not thousands of other sites. You need bespoke web design to split you apart from the pack. If you do not have it, your site will vanish. It will get lost in the forest of identical sites with identical things to sell. Your company needs to stand out in the real world. On the web, you need a bespoke web designer (like Technicweb, one of the UK’s leading web development companies) to help you out and create a website for you that would make you stand above the rest.

Author: arjun352

This author has published 20 articles so far.More info about the author is coming soon.

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