The Power Play Interviews: Markus Frind- $3 Million in 6 Months This is the first in a series of Internet Success Stories that you will begin to see on the Power Play Blog. Hope you enjoy them! Markus Frind, the creator of Plentyoffish.com is a success story worth noting, as he has managed to take a niche formerly ruled by giant corporations...
Small businesses are vital to any country’s economy. Take the UK as an example – of the 4.7 million business enterprises estimated to be in Britain today, small businesses (10 - 50 employees) are said to comprise the vast majority. And, accounting for just under half of private sector employment – 13.5 million people – they contribute to over 50...
Advertising your business used to be reasonably straightforward. You would design an advert and place it in relevant publications, hoping to get a good response and some new customers as a result. Alternatively you may have printed a similar advert on a flyer to be distributed in your local area. Another method of getting yourself and your business noticed...
Financial insecurity is a huge worry for everyone – from the common person to international companies – and when something such as a recession is looming, panic often sets in. Recession is a time when many companies are typically looking to save money by cutting back on spending. For businesses, one of the most tempting places to start is by...
With our economy slowing and people starting to tighten their belts, supermarkets and shopping centres are looking to new mediums in order to entice customers to purchase. While traditional mediums, such as print and TV, are still important advertising tools available to the retailer to drive consumers in store, having a prompt at the point of purchase can impact on the...
