Four Reasons Why Tote Bags Make The Best Trade Show Give Away

Trade shows are important promotional events for any business. Typically, most businesses will set up booths and will have brochures and other promotional items available for people to take after visiting them. Of all the promotional items that you can give away at a tradeshow, tote bags give you the best promotional value for your advertising dollars.

Firstly, because of their size, you can put a large logo on a tote bag. This is important because it means that your logo will be visible from a distance and therefore, your logo will be seen by more people than just the folks who have visited your booth. The larger space also affords you more ways to get creative with your logo.

Secondly, the people to whom you have given away tote bags will be walking around the trade show carrying that bag with your logo. It will engender more curiosity in others who see the people walking around with the tote bag. Your booth visitors will become walking advertisements of your brand wherever they go.

Thirdly, tote bags are useful and people will reuse them long after they have left the trade show. Many more environmentally friendly grocery stores have stopped using bags of any sort and are requiring their customers to bring their own bag or buy one of the store’s tote bags. The people to whom you have given tote bags can therefore use them for grocery shopping. Tote bags have many other uses, such as a carry-all to take to the beach or out on a picnic. These are but a few examples of the many additional uses that tote bags have.

Finally, tote bags are eco-friendly. Whether it’s plastic bags or paper bags, they all are perceived to have a bad environmental effect. Giving away tote bags imprinted with your logo is a great way to put your company forward as operating in ways that are good for the environment. Given the choice between doing business with a company that is perceived as environmentally friendly and one that is not, many people will choose the environmentally friendly company, regardless of price differences.

For all of these reasons, tote bags make the best trade show give-aways. They continue to promote your company at the trade show and outside of it long after your potential customer has left your booth.