Latin2Latin – Award Winning Hispanic Public Relation Firm
By 2020, the U.S. Census estimates that the Hispanic population will jump from 42 million to 60 million.
Social Media is taking the world by storm and the U.S. Hispanic market is making use of it more than ever before. Marketers are taking note of the fact that the Hispanic Generation Y and Baby boomers are consuming more information online than ever before. Hispanics are the burgeoning ethnic group in the U.S. and have become a top priority for marketers.
In the United States the younger Hispanic generations are very much online and strong. They are trying to make their mark by participating in American culture with the help of blogs, forums and chat rooms. Hispanic youngsters represent about 16% of the U.S. teen population and are interested in everything from fashion, technology to automobiles.
The important thing about this segment is that they are online more than any other and they are searching for news and reviews. Targeting the press is a sure way to secure feature articles and commentary about your brand in traditional and online news media. The online world is their essential point of reference for anything from learning more about their favorite hobbies to purchasing their next car.
The young Hispanic population goes online for entertainment including music, sports and fashion. They also turn to online articles and reviews to form opinions about what they are thinking of purchasing.
Latin2Latin is an award winning agency who can help connect brands, talent, businesses, communities, government and media partners. Latin2Latin Hispanic Public Relation Firm has more than 80 years of combined “hands on” experience with in-culture marketing expertise in health, education, technology, financial, digital/new media, TV /entertainment, CPG and Culinary sectors.
L2L, Public Relations Firms In South Florida bridges the gap between general market companies reaching out to the Latino community and Latino organizations seeking to widen their audience and increase their brand awareness. Our team has more than 80 years of in-culture, in-language experience. L2L provides big agency thinking with small agency benefits. L2L proudly partners with world-class brands such as PBS, Scholastic, KinderCare Centers, and The Mount Sinai Hospital among others.
The majority of Hispanic Baby Boomers online prefer Spanish language content. According to a «Latinos Online» report from the Pew Hispanic Center, 32% of Spanish-dominant U.S. Hispanic adults are online. This is why leading brands like Home Depot and Kraft have invested in creating their Spanish-language Web sites.
This means that you need to get noticed among this highly energetic and young segment and for this your brand must be centered on one of the entertainment components sought after by Hispanic teens. Doing so will undoubtedly catch the eye of blog and entertainment news journalists that will put your brand in the spotlight.
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