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Leaders in Indian Automobiles – Maruti Suzuki, Tata Motors and Mahindra and Mahindra

Author: Jay Desouza  |  Category: Cars
Published: December 8, 2010

According to the Ministry of Industry and Commerce, the Automobile Industry in India has observed a tremendous growth contributing more than 4% towards national GDP. The supportive policy measures which include reduction tariff on imports and relaxed equity and foreign exchange regulations contributed success towards it.

There is an increasing demand for Indian cars on foreign shores .This resulted in major economic growth of the country and it also enhanced the image of the Indian manufacturing infrastructure on a global level. Consequently, there was emergence of foreign brands opening their manufacturing units in the country, thus contributing to its employment and economy.

Though there are many international players in automobile industry, the domestic companies like Maruti Suzuki, Tata Motors and Mahindra are still the biggest players.

The first Indian company to manufacture affordable cars is Maruti Udyog limited, which is a subsidiary of Maruti Suzuki. The company offers wide range of cars with an entry level of Maruti 800 and Alto to stylish hatchback A star, Ritz, Swift, Estillo, Wagon R, sedans like SX4, Dzire and sports utility vehicle like Grand Vitara.

It is known for its unparallel sales and service network with 800 dealer workshops, 30 Express service stations and 1,945 Maruti Authorized service stations. Maruti Suzuki also provides an added advantage of buying, selling or exchanging the used Maruti cars from their certified pre-owned outlet.

Tata Motors is leader in commercial vehicles and stand third position in developing passenger vehicles with winning products in midsize, compact and utility vehicle segment. It is the first company to list in New York Stock Exchange.

Through its associate companies and various subsidiaries, it has operations in South Korea, Thailand, UK and Spain. It acquired Jaguar Land Rover which comprised two great British Brands. It developed first indigenous passenger vehicle, Tata Indica which was the largest selling car in its segment. It was also the first company in developing mini-truck called Tata Ace.

Tata Motors Finance Limited which is a subsidiary of Tata Motors provides financing to buy their vehicles. They also provide best standards in service with features like 1year warranty on workmanship, usage of long lasting paints and special lubricants, 100% usage of genuine spare parts and automated workshops.

The other major domestic player in Indian Automobile Industry is Mahindra and Mahindra. It was initially set up for manufacturing utility vehicles, Light commercial vehicles and agricultural tractors. It also strengthened it position in the domain of Electric vehicles by acquiring a major stake in REVA Electric Car Company, which is now known as Mahindra REVA.

Over a period of years, the group has manufactured diverse segment of vehicles for semi-urban and rural customers, defense vehicles and Luxurious urban vehicles. It indigenously developed World class SUV, Scorpio that bridged the gap between adventure and style. Its other vehicles like Bolero and recently launched, Xylo makes it a leader in SUVs.

Also, Mahindra and Mahindra gives an opportunity to own their used cars by its certified outlet called as ‘Mahindra Fist Choice’ that has 118 quality checklists.

Author: Jay Desouza

This author has published 19 articles so far.More info about the author is coming soon.

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