LOOKING FOR EASY PUBLICITY?

Easy publicity and an easy way to obtain it. Forget about all the standard ways of advertising. On television, in the newspapers, in magazines, on billboards, etc. environmentally friendly promotional products These ways are not only expensive, their effectiveness is also reduced, once the magazines, billboards, etc. are out of sight. Like the popular saying – OUT OF SIGHT, OUT OF MIND.

Not so, Promotional Products. These are small items which do not cost the earth, and can give the recipients a daily dose of your product availability. To understand this, let us look at the different and popular items normally selected as promotional products. The earliest promotional product to be used was a company calendar. A calendar which one would normally look at on a daily basis. Then came diaries, pens, coffee mugs, key chains, paper weights, and other everyday items. Items one would consciously or unconsciously use and refer to daily. So such items, printed with your name and company logo, would have a good chance of being noticed, and when noticed frequently enough, linger on in anyone’s mind.

As stated above, advertising in newspapers, magazines, billboards, television, etc., could prove expensive. When ordering promotional products in bulk, the cost almost gets cancelled out against the positive impact such items have as advertising tools. Take for instance, the popular t-shirt. Youngster, even adults, indulges in the t-shirt cult. They are worn daily for comfort and convenience. Think of your company name and logo adorning the front of such t-shirts. Each time such individuals go out sporting your promotional t-shirt, everyone who passes by them will get an eye-full of your company name. T-shirts ordered in bulk would not cost the earth, and yet the exposure to your company’s presence can be awesome.

Not just your employees or other business contacts, get to keep your promotional products. Free giveaways are so much in demand, that often surplus stock is passed around, and can reach far corners of your city. Promotional products can also be distributed at happy, social occasions. Given out at various functions, it is a great way to let attendees know of your company’s presence in the market. It also acts as a kind of company-friendly policy — which a company has taken the time and trouble to order and distribute such promotional products. The quality and choice of the product should tell the story of your company’s successful standing.

To summarize, the basic aim of using promotional products, would be to form a tangible connection with your clients.