Online Reputation management: vital for your company
The modern way of doing business is not same to the way that was followed by the past businesses with traditional mindset. In the past, businesses were less technology intensive. Moreover, the technologies of that time were not as sophisticated and effective in nature as the modern day technologies are. With the improvement of technologies and growth in the applications of those technologies, societies as well as the businesses have become more and more dependent on the technologies. Nowadays, businesses use and apply technology in every aspects of their functionalities. Today Production/ manufacturing, marketing, management etc are managed by efficiently through applications of information technologies.
Like other functions of business, marketing activities are now intensively dependent on information technologies as well as on the World Wide Web (internet). A contemporary business never dares to avoid/ ignore the internet, while performing marketing activities. Marketing activities on the internet generally focus on different aspects while promoting a product or service of business organizations. One of such aspects is reputation management, which means maintaining or increasing the good-will of respective business and its products / services among the target audiences or mass people. Reputation management is of utmost importance in marketing activities.
A business organization, with a negative image in the market, cannot increases its sales of products much with advertising. Instead that organization should invest /spend in removing the negative perception form the minds so public. By removing such negative perception, the concerned company would become able to gain higher sales with less expenditure in advertising. Therefore, a well reputed company or organization always stays in better position that the counterparts with less reputation. That is why, reputation management is very vital for every organization.
Management of reputation should be focused on the specific segments/ fields / audiences or people that are most important for the respective business and its products. Such as, for the Boeing company (the famous airplane manufacturer), it is more important to maintain good reputation among the different airlines or air service providers than to do the same among the proprietors of groceries.
But reputation management activities on the internet are different from the others. In this age of information technology and internet, no boundary can be set to while managing reputation online or on the internet. If Boeing Company focuses only on the websites of airlines or air service providers for management of reputation, then no effective result would be gained. This is just because of the boundary-less nature of internet.
On the World Wide Web, putting one piece of information, at one place or website, means spreading or copying of that information all over the internet, in a short span of time. For this, online reputation management cannot be focused on a specific websites, rather entire web world have to be considered. Because of the inherent nature spreading information, reputation management on the internet is very vital. A piece of negative information, about an organization, can be spread all over the internet and within a short time a disastrous fall in organization’s reputation can be occurred.
There are some experts (such as claimbrand.com) who provide assistance in online reputation management. With valuable suggestions from these parties, you can ensure effective reputation management online or online brand name protection for your business. Brand name refers to the registered name for your business product. That registered name cannot be copied or used by any party without your permission. Claimbrand helps you to protect your brand names on the social networking sites. There are numerous social networking sites and targeting all of those for reputation management may not viable for your business. Claimbrand can help you in limiting the number of social sites to be targeted for promotional activities or reputation management, based on the sites popularity and relevance to our business.
