Scotland has developed a uniquely rich and diverse culture throughout its history, for which it is globally recognised. Boasting a heritage of both historical and modern proportions, the island nation is as famous for its legendary literary figures, as it is for its range of sought after whiskies, its breathtaking natural beauty and its internationally renowned food offerings.
Indeed, Scotland sees millions of tourists from around the world flocking to the country each year, keen to experience its impressive scenery, bustling city life and the unparalleled opportunities for exploration into such places as the wilderness of the Highlands or one of the 790 surrounding islands.
And, with the legend of Loch Ness having travelled the globe, films like Trainspotting being screened world-wide and exports of its home-grown food and beverages representing the country’s largest overseas market, Scotland has ensured itself a firm place on the international stage, as well as guaranteeing continued interest from tourists and residents alike.
Although many associate Scotland with the stereotypical symbols of tartan, kilts and the bagpipes, it is the country’s food and drink products which form a huge and very important part, of its cultural offering. Indeed, the food and drink sector generates ?7.4 billion in sales annually; an impressive sum, given that the majority of Scottish food producers operate on a small scale, often as family businesses and using local ingredients.
Perhaps the most famous of all its home-grown products is whisky (not to be confused with whiskey!). Comprising around ?3 billion of the annual food and drink sales for the country, Scottish whisky is a much sought after beverage globally, and prices for the rarer blends and malts can fetch thousands of pounds.
However, it is not just Scotch whisky that is celebrated around the world. Scotland’s food industry is increasing year on year and with a reputation for high quality produce and fresh, local ingredients, Scotland is a major player in the seafood, meat and dairy sectors as well.
And, with the country surrounded by water on three sides – the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the southwest – as well as rich, arable farmland, due to the temperate weather conditions, it is easy to see why the quality of Scottish produce is second to none.
Scotland has very cleverly marketed its food and beverage products, and as a result its offerings, including haggis (a combination of meats, spices and oatmeal, traditionally enclosed in a sheep’s stomach), shortbread, cheeses and Arbroath ‘smokies’ (smoked haddock) are known worldwide.
Numerous festivals have been established over the years, both in Scotland and around the world, which are designed to celebrate the fantastic
Paul McIndoe writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.