A good reputation is vital to the success of a business. However, while it can take years to establish, it only takes a few moments for that reputability to be destroyed. This is the power of the consumer, and the reason why CRM — customer relationship management — is essential. Good customer relations are becoming increasingly pertinent in light of social networking. Indeed, once consigned…
The advent of the Internet has not only transformed the way people communicate, but has also driven a fundamental change in consumer behaviour. And, as the technological applications available on the web continue to develop, the businesses operating within it have to adapt. Indeed, the online landscape is continually shifting and in order to play the game, it’s imperative that the commercial industry is aware…
It is a fact that word of mouth advertising is one of the most effective ways to market a business’ products or services. Indeed, the influence consumer opinion can exert over that of a corporate message is surprising. However, thought about logically, who would you trust: a company that tells you its product is great, or a customer that has actually tried it? Not only…
Today’s society is driven by technology. From mobile phones to electrical gadgets, technology has fundamentally shifted the way the world operates. Take the Internet as a prime example; the majority of the 1.5 billion people online have used it to make a purchase. Testimony to the growing popularity of online shopping, in recent times, figures have increased considerably. And there are some strong arguments as…
Ideas and other people are key to business success regardless of the specific sector you work in; you either come up with the ideas yourself or are inspired by other people. If you can position yourself in an environment where both co-exist, then your ability to tap into the potential possibilities could transform your circumstances. There are many benefits to engaging with like-minded business people:…
The Internet has inherently changed the way people interact. Transactions that used to be carried out in person can now be conducted over the web and, with the introduction of such online facilities as banking and shopping, the need to queue up on cold winter days, or to observe shop opening hours, has all but been removed. Now, individuals can have immediate access to an…
Small businesses are vital to any country’s economy. Take the UK as an example – of the 4.7 million business enterprises estimated to be in Britain today, small businesses (10 — 50 employees) are said to comprise the vast majority. And, accounting for just under half of private sector employment – 13.5 million people – they contribute to over 50 per cent of the country’s…
Effective communication is the cornerstone of any successful business, and will help to ensure that the aims and objectives of the company are achieved with a little more ease. But whilst the need for any company to be built on the basis of ‘clear communication’ and ‘teamwork’ is emphasised almost to the point of becoming a clich? in many business circles, there is a very…
The Internet has perhaps changed the way people communicate more than any other technology since Alexander Graham Bell first introduced the world to the humble telephone back in the late 19th century. Indeed, whilst telephone technology has advanced greatly in the 130 or so years since, the same basic principle of one-on-one verbal communication from two remote locations has remained the same. However, the advent…
Advertising your business used to be reasonably straightforward. You would design an advert and place it in relevant publications, hoping to get a good response and some new customers as a result. Alternatively you may have printed a similar advert on a flyer to be distributed in your local area. Another method of getting yourself and your business noticed would be to organise a direct…